Design Language demonstrates the number of different languages that designers speak. Whether it is colour, use of materials or style, the diversity is every bit as plentiful as the number of dialects spoken around the world. Ultimately, the final product says a great deal about the culture in which it was made. ‘Design Language is a cross between a trade fair and an exhibition in which diversity in approach and form is the leitmotiv,’ says David Heldt, co-initiator of the presentation during Salone del Mobile. The exhibition provides common ground where different design worlds collide and new alliances are forged.
The following is a selection of the more then 50 international designers and companies participating: ABK Stuttgart (DE), Viviana Degrandi (IT), Atelier 010 (NL), Designing Grand Tour (IT/NL/JP/CO), Alberto Meda (IT), STOLL (DE), Naqsh (JO), and SUWADA (JP). The origins of the represented design firms vary from Japan to Jordan and from Turkey to the Netherlands, to name just a few of the twelve countries taking part. Design Language also represents different generations, as reflected by, for example, the participating newcomers and Italian masters, including Alberto Meda (IT), Giulio Iacchetti (IT), José Kranen (NL), Edgar Flauw (FR), Uniqka (TR) and ROOFmatters (IT/NL). The outcome is as rich and diverse as a language can be.
Design Language is a three-year cultural design project at a brand new location. The project involves the participation of students and graduates from the Altiero Spinelli University and hosts a three-day international conference about design language with different speakers, such as Jacob de Baan, Paolo Cascone, Alvaro Catalan de Ocon, Aldo Colonetti, Alberto Meda, and Lorenzo Palmeri.
Design Language is an initiative by studio CARA \ DAVIDE and Connecting the Dots, and is developed in close collaboration with the Civica Scuola Interpreti e Traduttori 'Altiero Spinelli', the Comune di Milano, and Aldo Colonetti. Partners: Fondazione Milano, Dutch Ministry of Economic Affairs, Tortona Design Week and Association of Dutch Designers (BNO).