The main reason for visiting is that A@W is THE meeting place for specifiers such as architects and interior designers to discover innovative products. This takes place in a custom-designed concept, where all attention is focused on the innovations approved by a judging panel. A@W also offers an extensive seminar and features programme. The aisles have been transformed into cozy lounge areas with free catering. Here, specifiers can exchange ideas with technical advisors and fellow architects.