As the heart of the show, it attracts architects, interior designers and industry insiders with its array of new and innovative furniture, lighting, textiles and interior fixtures and fittings.

100% Design is the place to come to seek out original, new designs from an exciting mix of emerging and established talent.

Whether you're an architect, an interior designer, a specifier, a retailer or just passionate about design, 100% Design is packed with the latest product launches, ideas, designs and technology.
 
The UK’s first and leading contemporary design show is a hub of creative talent from the UK and around the world and a key event in the international calendar.

As the UK’s first and leading contemporary design show and a key event in the international design calendar, 100% Design attracts thousands of interior designers, architects, retailers and specifiers.