Important numbers that have confirmed the expectations of a project well pondered and tailor-made in the course of three years to understand the Chinese market and answer to the growing needs of the Chinese consumers.

An organization that worked perfectly thanks to the experience gained by Salone del Mobile.Milano organizer and the cooperation with VNU Exhibitions Asia, leader in the organization of exhibitions in China and partner of the Salone del Mobile.Milano.
This first Salone has laid the foundations to strengthen the cultural and commercial bridge between Milan and Shanghai, Italy and China, and to continue to consolidate it by creating the best conditions for a dialogue that will bring benefits to both parties. It was also a strong and important signal from the Italian System that has succeeded in unifying the maximum synergy between all sectors of Italian excellence, from fashion, food and beverage to automotive.

For the realization of Salone del Mobile.Milano Shanghai, crucial since the very beginning the full cooperation from the Italian Government, Ministry of Economic Development, the Italian Trade Agency ICE, the Italian Ambassador in Beijing and from the most important Italian institutions operating in China.