Two brands which have played a leading role in the history of Italian industrial design.
Two families with an extraordinary story of courage and business intuition.
Two entrepreneurs which have skilfully guided the company from its humble beginnings
to its current position as a major industrial concern, exploiting the uniqueness of Italian
Style worldwide.
Snaidero and Pininfarina. Together for 25 years.
The Presidents of the two companies, Sergio Pininfarina and Rino Snaidero, first began
working together in 1989, sharing not only their business courage, but also the foresight
in being the first to realise that the time had come to offer the inimitable "Made in Italy"
style on a global scale, trying out new techniques and theories on a wider public with
more evolved needs, contemporary and functional.
The personal understanding between the two men was based on their shared intention
to take the technological know-how and background of Pininfarina, recognised
worldwide in the automobile sector, and apply it to the "kitchen" space, offering a new
slant to the traditional functions of domestic life.
Ola, the first kitchen they designed together in 1990, was based on a project with a
strong architectural impact, focusing attention on all domestic aspects with innovative
technological solutions which led to them being awarded the Chicago Atheneum
architectural design award in 1996.
In
2010, exactly 20 years after it first appeared, Snaidero decided to invest in Ola once
again and in this ambitious combination of history and invention, adding highly
contemporary elements to the unmistakable features of a true classic.
The result is OLA20, a refined and elegant project, with precise and immediately
recognisable features. It is the development of an idea which has remained true to itself,
based on the best of the past for the success of the present. And it has once again won
the "Good Design Award" from the "Chicago Design Atheneum Museum.
Now, to mark 25 years of collaboration, Edi Snaidero and Paolo Pininfarina have decided
to celebrate this anniversary through a homage to lovers of Excellent Design,
simultaneously exclusive and tailor-made.
The result is a ‘‘Limited Edition’’ of the iconic model: OLA 25 An even more exclusive and
refined version, available in 84 unique components, the age of Pininfarina, and dedicated
to customers who love tailored style for their kitchen, making it an expression of their
own personality and the relationship with their own home.
CLASSIC, UNPRECEDENTED AND AUDACIOUS are the three words which best describe
the attitude to take in creating a "tailor-made" OLA25. Brimming with the values Snaidero
and Pininfarina have always shared: innovation, elegance and passion.